Core Departments
Engineering-Based Team Structure Supporting Global Retail Rollout Projects
Design & R&D Department
The Design & R&D Department focuses on commercial space planning, display system concept development, and merchandising optimization, ensuring that fixtures are both visually effective and technically manufacturable.
Core Responsibilities
▪ Retail space planning and merchandising flow design
▪ 3D concept visualization and presentation rendering
▪ Material and finish specification recommendations
▪ Display ergonomics and product visibility optimization
▪ Prototype and concept refinement prior to engineering
Industry Design Considerations (Typical Standards)
▪ Fixture viewing height optimization based on customer interaction zones
▪ Lighting integration for product highlight visibility
▪ Modular design logic to support rollout replication across stores
▪ Material compatibility planning for structural and finishing consistency
Engineering Department
The Engineering Department converts approved design concepts into manufacturing-ready technical drawings and structural solutions, ensuring installation feasibility and long-term structural stability.
Core Responsibilities
▪ Shop drawings and detailed production drawings
▪ Structural load-bearing verification and hardware specification
▪ Material thickness and fabrication method confirmation
▪ Installation method planning for rollout consistency
▪ Production engineering coordination with factory teams
Typical Engineering Parameters (Industry Common)
▪ Structural tolerance control target: ±0.5 mm
▪ Steel thickness selection based on load requirements
▪ Glass integration planning (5–12mm tempered glass typical range)
▪ Hardware mounting positioning and repeatability control
Project Management Team
The Project Management Team coordinates project timelines, communication, and delivery execution to ensure clients receive consistent updates and predictable delivery milestones.
Core Responsibilities
▪ Timeline planning and milestone tracking
▪ Client communication and progress reporting
▪ Production schedule coordination
▪ Revision control and change tracking
▪ Export shipment coordination and delivery documentation
OUYEE currently operates 16 dedicated project managers, enabling structured communication and faster response for international clients working across different time zones. Industry Project Delivery Note: Clear project milestone management significantly reduces production delays and helps prevent schedule overruns in rollout programs.
Quality Control Team
The Quality Control Team ensures that every fixture meets structural, dimensional, and finishing standards before shipment. Multi-stage inspection checkpoints are applied throughout the production workflow.
Core Responsibilities
- Incoming material inspection
- Dimensional verification during fabrication
- Surface finishing inspection
- Trial assembly verification
- Final export inspection and packaging validation
Typical QC Industry Practices
- Dimensional tolerance verification for installation consistency
- Powder coating thickness verification (commonly 60-100 umcommercial standard)
- Structural stability inspection before packing
- Packaging protection validation for export shipment
Quality-controlled manufacturing helps reduce installation adjustments and protects project timelines for international retail rollout programs.
How These Departments Work Together
Systematic collaboration, not departmental isolation
Most competitors show departments separately. OUYEE operates them as one system: Design defines intent → Engineering validates feasibility → Project Management controls execution → Quality Control ensures delivery.
This is why OUYEE supports: 
Long-term OEM / ODM cooperation. Chain store rollouts. High-complexity custom displays
FAQ – Core Departments & Execution Process
Q: How do your departments work together during a project?
Design develops the concept, engineering prepares manufacturing drawings project managers coordinate timelines
and communication, and the QC team verifies quality at each production stage.
Q: Why is an in-house engineering department important?
Engineering confirmation before production reduces structural risks, installation problems and manufacturing errors.
especially in multi-store rollout projects.
Q: How does project management improve delivery reliability?
Dedicated project managers track milestones, coordinate production schedules, and maintain transparent
communication, reducing delays and uncertainty.
Q: What quality checks are performed before shipment?
Material inspection, dimensional checks, finishing inspection, trial assembly verification, and export packaging
validation are performed before shipment.
Q: Can your department structure support large rollout programs?
Yes. Our integrated team structure is specifically designed to support multi-location retail rollout manufacturing with
consistent standards.
Contact & Support
Work With Our Integrated Team
Looking for a display fixture manufacturer with a fully integrated design, engineering, and project delivery team?
Contact OUYEE today to request:
▪ Department capability presentation
▪ Engineering consultation for your project
▪ Project execution workflow overview
▪ Quotation within 24–48 hours after specifications confirmation